Kiwifruit Coaching
Meet Hazel Bloom
My name is Hazel Bloom, I am a transgender lesbian woman (she/her). I’m also proudly neurodivergent, I’m AuDHD and I deal with OCD. I’ve also previously dealt with depression, anxiety, and suicidal ideation.
I made it out the other side and I want to help as many possible do the same in their lives!
I’ve done the hard work on making peace between society’s pressure to fit into a specific ideal to ‘pass’, and the need to be my authentic self regardless of what people may think of me. I am all about loving ourselves, finding what our gender, sexuality and identity mean for us, and then figuring out how we want to present that to the world.
Embracing my authentic self has been incredibly rewarding, and I am passionate about guiding others on their own paths to radical self-love.
I’ve experienced the difficulty of living with a non-binary identity in a world that insists on being binary. I’ve experienced the shock and the disruption of figuring out I was actually a binary trans woman at 32 while in a cis-straight-passing marriage, and the journey of coming out in both my personal and professional life. It’s been a challenging but rewarding journey, one well worth taking. It’s also one I wish I had more support while I was going through it - so I created Kiwifruit Coaching in November 2024 and became the person I wish I had to help me.
I help others through their challenges so they can start living authentically.
I’m neurodivergent and proud, I can adapt my communication to work with almost anyone. I can keep up with you and keep track of all the loose threads you throw my way, spooling them neatly to help make sense of it all. I also have an exceptional memory so you won’t have to repeat yourself or re-explain relationships to me. I’ll even remember all the names you throw my way and their relationship to you!
The Kiwifruit Coaching Approach
A common question I get when meeting with new clients is “How does coaching work?” one even said “How do I make sure I do it right?”.
I just want to reassure you right now - you can’t do it wrong!
My coaching approach is holistic, and trauma informed, acknowledging patriarchal challenges and helping my clients work towards an authentic life for themselves so they can thrive in their joy.
That’s a whole lot of buzz words, let’s boil it down to this: you and I will talk, we’ll identify what you want your life to feel like, what you want to achieve, who you want to be. Then we will delve into the steps we need to take and the limiting beliefs we need to shed in order to get there.
That may include digging into some heavy topics, beliefs that were imposed upon you, traumatic events that informed your perspective of life. Internalized narratives that have kept you trapped or stuck. I will help you through all of these with compassion and care - but I will also challenge you to confront yourself and ask you such questions as “WHY do you believe that? Is it true? Is it helpful or harmful?”. If it doesn’t serve you or better your life, we’re getting rid of it and replacing it with healthier thought processes. My approach is entirely tailored to you and what YOU need.
For instance, if you were questioning your gender and wanted to explore that space, we can work towards identifying who you see yourself as in your core and how we can make your external life match that as much as we can.
Notice I didn’t say anything about passing or “looking [gender] enough”, we are doing this for YOU, not for anyone else. We aren’t trading one societal expectation for another. We are throwing out the rule-book and writing our own.
There is no measurement of being trans or queer enough, no Council of Elder Queers judging everyone from on high as to whether they are “doing it right”. There is no correct age to transition. There is no correct way to transition. There is no correct way to express your gender.
There is no such thing as “too late”. There is still time.
This also applies to my cisgender clients; we are ALL limited by external expectations and we can all benefit from re-centering ourselves in our lives. Let’s pivot from external validation and find internal validation - instead of “what will people think?” we will get to “what will make me feel whole?”. We only get one life, why are we wasting it making other people happy and ourselves miserable?
Reach out and let’s figure out what living an authentic life looks like for you, and let’s start getting you there as soon as possible.
It’s going to be a journey well worth taking, you just need to take the first step!
My rate is $120 per session, sliding scale is available to clients depending on their financial situation.
I offer a FREE Discovery Call to make sure we can work well together!
What will you get out of
coaching with Hazel?
I started Kiwifruit Coaching in November 2024, since then I have coached over 200 sessions, 30+ free Sessions, and helped 20+ people improve their lives!
I've helped people with:
Figuring out their gender, navigating transition, and what it means to them to be non-binary
Coming to terms with neurodivergence diagnoses, learning to thrive as someone with Autism, ADHD, or OCD, and living a fulfilled & unmasked life
Coming out to their families, or deciding not to and aiding them through the subsequent grief
Every day situations that they need additional support or insight from a queer/neurodivergent lens
Getting out of crisis, getting into new jobs and housing, changing careers, or starting their own dream business
Surviving the political stress and living their dream lives as an act of resistance
My rate is $120 per session, I have structured my business to support as many people as possible regardless of their financial situation.
Please reach out to me if you need to use my sliding scale!
Frequently Asked Questions
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No, I am an LGBTQ or Queer Life Coach. With learning the skills of life coaching and counseling combined with my own life experience, I have created my own, more holistic and human approach.
I don’t like cold and clinical therapist/patient dynamics, nor do I like pathologizing queer identities, or furthering patriarchal standards; so I seek to make my coaching feel like just two humans in a room talking.
I’m not going to diagnose you or label you, I’m going to work with you to help you prioritize what is important to you, and then use that as our guiding star towards the life you’ve dreamed of.
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My Coaching Approach is this: You are the most important person in your life, despite what any systems or people may tell you - I can help you recenter yourself and figure out what exactly you want to get from your life and how to get it.
We meet and we talk as two people, no therapist/client dynamic, I ask you some (annoyingly) good questions, we discuss your answers and figure out what beliefs are helping you and which are harming you. Then we work to dismantle the unhelpful beliefs and build your confidence in yourself.
Sound good? Don’t hesitate - get in touch with me right now! It’s time for you to start living the life you deserve!
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A transgender person is someone whose gender identity differs to the gender assigned at birth. This includes Non-binary people, gender queer or gender fluid people too - transgender is an umbrella term and then there are more specific labels if you want them.
I’m a transgender woman, when I was born people thought I was a boy and I was raised as one too. I’m a late bloomer, I realized I was trans when I was 32 and finally had all the information to figure it out for myself - you can read about my personal journey on my Articles page
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Maybe. The only person who can answer that question is you. I can help you figure out the answer for yourself.
I will say that questioning your gender is certainly an indicator that you may not be cisgender, get in touch and let’s figure it out together!
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Absolutely! I can help anyone who identifies or allies with the LGBTQIA+ community. I have personal experience living as a non-binary person for 2 years before my egg fully cracked so I can also help our non-binary and gender-expansive peers - I know how hard it is to find someone who understands those challenges fully.
Even if I don’t have personal experience in what you’re going through, I will do everything I can to support you, listen, and coach as best as I can.
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Absolutely! When I realized I was a transgender woman, it was a challenge for my partner and myself to figure out exactly what it meant for us and our relationship. There was a lot of fear and miscommunication, I wish I’d had someone to help get my feelings and words in order at that time.
Now my wife and I have an incredibly fulfilling relationship, especially as I am living as my authentic self, I’m able to love both of us fully.
A change in gender does not have to be the death of a relationship - but it does require some really honest communication and vulnerability. I can provide a safe space for you to ask ANY question you may have, free of judgement, and help you figure out the best way to communicate your needs and concerns with your partner in a loving way.
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I’m most comfortable working with clients who are over the age of 13; unless referred to me by a physician. Any client under the age of 18 must have express permission from their parents.
I can however support YOU as a parent with any questions you may have, support, or guidance.It's important to be gentle with yourself during this journey. Remember, seeking support is a sign of strength, and I am here to provide guidance as you navigate your path toward self-acceptance and personal growth.
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Labels are descriptions, not prescriptions. Life and humans are messy, who we are and what we do changes all the time. There is no overseeing committee of LGBTQIA+ elders surveilling you to make sure you’re doing it ‘right’. There’s only what’s right for you. I can help you figure out what it all means.
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You won’t need to educate your coach on who you are or what your identity means. You’ll only need to explain what it means for you and how you want to show up in the world - things that I can help you figure out!
Plus if I’m a few steps ahead of you on the journey, I can give advice and tips, or even help you learn from some of my mistakes!
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Yes! Prior to my egg cracking (realizing I was binary trans) in May 2024, I was out as a non-binary person for 2 years. Since then I have lived as a visibly trans woman, I work with trans clients all the time, and I host a free queer support group. I have a lot of personal experience and I talk to a lot of trans people all the time, so I’m in touch with the larger community and their experiences too.
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I can! Before I figured out I was a trans woman, I was out as a non-binary person for 2 years. I have lived experience with the uphill battle of getting people to use they/them pronouns or even understand what being non-binary means. I’ve written about my experiences in this article: https://www.kiwifruitcoaching.com/articles/how-to-be-non-binary
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Anyone who is looking for change in their lives and needs some guidance on how to recenter themselves in their lives! I specialize in helping Queer, transgender, non-binary, and/or neurodivergent people; but I can work with anyone who is eager for personal growth.
I’m not limited by geography or licensing so I can help anyone, anywhere!
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I’m originally from New Zealand, where we call ourselves Kiwis after our national symbol, the Kiwi bird. In NZ we only ever call the fruit a Kiwifruit. I’m a Kiwi, I’m a little ‘fruity’, and I’m a coach - hence Kiwifruit Coaching.
(The best jokes are the ones you have to explain, right??)
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Kiwifruit Coaching is a safe space for you to be yourself - and figure out who exactly you are. My business name is neutral enough for that reason, and all of your communication with me is kept secure and confidential.
I promise utmost discretion and privacy, when you sign up for my services you will sign a Confidentiality and Liability Waiver that legally binds both parties to confidentiality.
I do not keep notes on our sessions for your safety and privacy. I have an exceptional memory that I use instead of paper, so don’t be surprised if I remember names of random people you’ve only mentioned once.
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I charge $120 USD per session on a sliding scale.
The clients who can pay more allow me to work with less financially stable members of our community.
Please reach out if you need to use the sliding scale and let’s figure out a rate that works for you! -
When I have availability and enough support from full-rate paying clients, I can take on sliding scale clients. Generally the process is figuring out the frequency of sessions that works for the client, and then figuring out a rate that works for them.
On average, my sliding scale clients are paying $60 per session. -
Either send me a message or book a 15 minute free discovery call! I’ll send a link for a secure online video platform meeting room.
We’ll meet for 15 minutes, obligation-free, to make sure we’re on the same page and can work together. We’ll figure out the goals you want to achieve and the frequency of sessions that works best for you.
Ongoing Coaching can look very different depending on your needs - for some it looks like ongoing work through past traumas to work towards a brighter future, for others it may be a few sessions to get unstuck and figure out how to tackle a goal together. Whatever you need, I am happy to hold space for you and help you thrive.
When we meet for our regular sessions, we’re going to really drill down into who you are and what is important to you as a person - and make sure we can make changes in your life, so you are making progress towards being who you really want to be. Life coaches will put a big emphasis on goal setting, but there’s no point setting goals if you don’t understand why you want to achieve them, or if they’re even the right goals for your authentic self. These are the hard questions we can figure out the answers to, together!
You’ll receive a payment link after each session, I expect payment within 48 hours of receiving that link, unless we’ve discussed otherwise.
In between appointments, I am available via email for any quick questions or if you want to send me something to read prior to our next session, within reason (ie not doing a full coaching session via email between actual sessions).
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No worries, life happens! Let me know with as much warning as possible (at least 24 hours please but I understand in an emergency), any time through email.
If you don’t let me know that you won’t be attending, and I don’t hear from you within 20 minutes after our agreed start time, it will be considered a No-Show, our appointment will be cancelled, and I will send you an invoice for a $35 no show fee.
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At this stage my practice is purely online, though I do dream of having a physical location one day.
This does mean I’m not limited by geography and I’m happy to assist clients from all over the world!
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Absolutely! In my own personal experience, I didn’t have the knowledge to figure it out myself until I was 32. I just simply didn’t have the resources growing up in New Zealand. I knew there was something different about me, I just didn’t have the words.
People can figure out their gender at any age, and it’s never too late to be happy in your identity. There is still time.